
Where traditional meets Design 🫀
The Challenge
The Câmara Municipal da Póvoa de Varzim, in partnership with the community, sought to revitalize the Festas de São Pedro, a beloved summer festival deeply rooted in tradition. While the festival held a special place in the hearts of locals, there was a need to reimagine its communication and visual identity to engage a broader audience and ensure its continued relevance.
The challenge was to create a campaign that honored the festival's rich history while injecting a fresh and contemporary appeal. It was crucial to capture the spirit of the festivities and connect with people of all ages, both residents and visitors.

The Solution
Studio Merge collaborated with the Câmara Municipal da Póvoa de Varzim to develop a vibrant and engaging identity for the 2023 Festas de São Pedro. Our approach focused on celebrating the unique character of the festival and its connection to the community.
Our services included:
Visual Identity: We created a visual identity that captured the energy and excitement of the festival, incorporating traditional elements with a modern twist. The design language was playful and inviting, reflecting the festive atmosphere.
Graphic Design: We designed a range of graphic materials to promote the festival, including posters, flyers, social media assets, and banners. These visuals were strategically placed throughout the city to create a sense of anticipation and excitement.
Editorial Design: We developed engaging editorial content that told the story of the festival, highlighting its history, traditions, and cultural significance. This content was shared through brochures, website articles, and social media posts.
The Results
The 2023 Festas de São Pedro was a resounding success, with increased participation and a renewed sense of community engagement. The refreshed visual identity and targeted communication strategy effectively captured the attention of both locals and tourists.
The client praised Studio Merge's ability to connect with the community, stating: “Tagging people is a challenge. Studio Merge didn’t just tag people from Póvoa de Varzim; they redefined the way we communicate, creating a fresh and impactful approach that resonates with everyone.”
This project demonstrates the power of design in revitalizing cultural traditions. By blending tradition with contemporary design, Studio Merge helped the Festas de São Pedro reach a wider audience and solidify its position as a cherished community event.
Looking Ahead
If you’re ready to make bold moves with your brand, Studio Merge is here to help. Let’s build something extraordinary together.
📩 Contact us today!
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