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São Pedro 2023

2023

We designed the visual identity for the 2023 festival of São Pedro. 

Câmara Municipal da Póvoa de Varzim | São Pedro Celebrations

São Pedro is a celebration that takes part in the city of Póvoa de Varzim and aims to gather the people to celebrate it's fisherman.

The Project

Aiming to develop a new and modern approach to a very widely embraced and distinctive type of celebration. Studio Merge developed all of the design and illustration regarding this event.

Photo of Studio Merge Billboard for São Pedro 2023 Festivities in Povoa de Varzim
3 cartazes desenvolvidos pelo Studio Merge para as festividades de São Pedro 2023
 Visual Identity Animation Promoting São Pedro Festivities in Povoa de Varzim
Billboard Featuring São Pedro 2023 Festivities Visual Identity in Povoa de Varzim Street
Tote Bag Mockup Featuring São Pedro 2023 Festivities Visual Identity

Modern in tradition

This project was all about designing a fresh and modern visual identity for the São Pedro festivities. It's a lively local celebration in Povoa de Varzim, a city up north in Portugal. Our main challenge was to come up with a visual identity that speaks to everyone who participates in the festivity. So, we had to create a design that appealed to people of all ages and backgrounds.

We decided to focus on a super current and important topic: the role that women play in the festivities. It's really cool to see all the hard work women put in throughout the whole year, just to make that one week truly special. This is why we place a special emphasis on our creations.

In the process of developing the visual identity, we created a contemporary typeface that served as the main ingredient in our messaging recipe. We made sure to design a typeface that is linked to Póvoa de Varzim's culture of fishing and its symbols so that it resonates with the town's vibes and history

Flyer promocional e Agenda no São Pedro 2023
Povoa de Varzim Street Billboard: São Pedro 2023 Festivities Visual by Studio Merge
São Pedro 2023 Festivities Media Card: Visual Identity by Studio Merge
Povoa de Varzim Street Billboard: São Pedro 2023 Festivities Visual by Studio Merge
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