About The Brand
The challenge: Anni knew corporate identity inside and out, but for herself? Completely stuck. Pink. Everything pink. But making it truly HER? That’s where she froze.
Studio Merge’s “Why not?” philosophy was exactly what this project needed. Instead of overthinking, we trusted the process.
What we discovered together: Her “everything pink” vision evolved into something richer: colors holding both power and softness; Serif typography inspired by Mary Poppins; A flower motif from Mary Poppins hat AND Anni’s tattoos. A complete Visual language for someone who refuses to fit in one box.
Our philosophy: The best collaborations expand the container to hold all of who you are.
We didn’t just design a brand. We found the visual language for all the parts of Anni that she thought couldn’t coexist.
Sometimes the most grounding thing you can do is trust the creative process and ask “Why not?”
