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About The Brand
For the EUROPRIDE project we did this summer in Lisbon, we didn’t start with a blank page. We started in the archives.
We were captivated by the visual language of 80s LGBTQ+ activism, captured perfectly by these protest pins. The messages on them were the core of the movement at the time, direct, brave, and community-driven.
This became our foundation. The entire identity is built on this concept. We created our own modern set of pins and messages, using this visual language to tie the whole event together.
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