Merge

Born in Berlin, the new SHARE identity channels the city’s industrial spirit: raw, rigorous, and stripped of all excess, as demanding as the dancers repertoire itself.

The identity centers on a living wireframe. A dynamic, shape-shifting container that expands and contracts to hold the unpredictability of movement. It breathes with the dancer, creating space for the content.

From the strategic foundation to the immersive web experience, we developed a strict, functional code applied to SHARE’s fluid art form.