The Art of the Moodboard
- Sofia Coutinho
- Mar 2
- 1 min read
We don’t believe in “convincing” clients. We just don’t like surprises.
We get asked the same question quite often: “How do you convince the client that your approach is the right one?”
Our answer is always the same: We don’t.
If you find yourself in a room having to persuade, oversell, or "convince" a client to like a vision, you have already missed the most important step of the creative process. There is a big difference between defending your work and convincing someone to buy it.
Defending your work is essential. It is the ability to explain your decisions based on logic, strategy, and a consistent process. But convincing? Convincing usually means you are trying to bridge a gap that was created weeks ago because you failed to include a nervous client in the journey.
At Studio Merge, we’ve traded the theater of the "Tada!" for something much more stable. We believe that the "control freak" label designers love to use is usually just a symptom of a client who feels they’ve lost the map to their own project.
Our job isn't to shock the system. Our job is to build the map together. It starts with a shared language, and a tool most people already know...
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