From spreadsheet chaos to building our own app

The story behind Margi

Running a Studio usually meant drowning in a bunch of different spreadsheets and calling our accountant just to answer one simple question: "Are we doing ok?"

When European summer hit and client inboxes froze, we used the quiet studio hours to tackle our back-office chaos. That spreadsheet cleanup spiraled into testing AI tools, which spiraled into building Margi, our custom business workspace designed for creatives who never went to business school.

We’re sharing the full behind-the-scenes breakdown of how a summer hyper-fixation turned into our main daily workspace, plus opening RSVPs for PLAYGROUND SESSIONS #02 on October 1st.

The full story is live right now on Substack.